Hedstrom Fitness, Maker of BOSU, Signs Promotional Endorsement Deal with Celebrity Fitness Trainer Danny Musico
Ashland, OH, April 8, 2013 – Hedstrom Fitness, maker of the BOSU, and celebrity trainer Danny Musico have entered into a mutually beneficial, one-year promotional agreement in support of the Hedstrom Fitness portfolio of products and Danny Musico entertainment properties.
Hedstrom Fitness manufactures, distributes and markets effective functional fitness products for trainers, fitness enthusiasts, youth, active agers, athletes and physical therapists among others. In fact, its most acclaimed product, the BOSU, started the functional integrated training revolution in helping people get in shape, age better and maintain mobility while also improving their vitality by training muscles based on the way they are used in everyday life. Its products include the BOSU Balance Trainer, BOSU Ballast Ball, BOSU POWERSTAX, BOSU 3D System, Kamagon Balls, Surge and more.
Regularly featured on Extra, celebrity trainer Danny Musico is best known for training Sylvester Stallone for Rocky, Demi Moore for G.I. Jane, Hilary Swank for Million Dollar Baby, and Mark Wahlberg for The Fighter as well as HBO’s Entourage – a show on which he also guest starred. In addition, he is currently the official trainer for American Idol and has trained Hollywood’s elite including Leonardo DiCaprio, Tobey Maguire, Jessica Simpson, Jamie Foxx, Carmen Electra and the list goes on.
“From television appearances to magazine features to shows, movies and more, there is no celebrity fitness trainer more dynamic than Danny Musico, “ said Mike Kelly, CFO, Hedstrom Fitness. “His personal story of success is as impressive and inspiring as the results he gets for his clients. We are thrilled he’ll be promoting BOSU and the Hedstrom Fitness product portfolio to help achieve these results. ”
“Using the BOSU in training my clients has brought them to new levels of fitness that they had never imagined before,” said Danny Musico.
Hedstrom Fitness and Musico will cross promote their respective brands through product promotion and in traditional, online and social media as well as through select fitness industry trade shows.
About Hedstrom Fitness
Hedstrom Fitness is a newly created division of Ball, Bounce and Sport Inc., one of the nation’s premier manufacturers, distributors and marketers of play and sports balls with more than 175 employees and distribution networks in the U.S. and Canada. In April 2012, Hedstrom acquired exclusive, worldwide distribution of BOSU® products from Fitness Quest Inc. Officially launched in 2000, the BOSU® Balance Trainer helped to introduce the concept of balance training to elite athletes and coaches, fitness professionals, medical and rehabilitation specialists, and schools and universities. Based in Ashland, Ohio, Hedstrom Plastics, a sister division, currently manufactures commercial and retail versions of the BOSU Balance Trainer and BOSU Ballast Ball, as well as exercise balls, surf boarding training devices, and medicine balls. For more information visit www.BOSU.com, www.Hedstrom.com, and www.HedstromPlastics.com.